Trade fairs and exhibitions reflect the market of today for the business of tomorrow and have become a very effective instrument for international marketing over the course of recent years. Participation in international fairs is particularly important for the international trade activities of every company.

The key for best promotion to extend your fair participation beyond the duration of the fair itself is an ad in the global online directory Fair Guide.

Users of Fair Guide are highly interested in finding information as fast as possible. In order not to interrupt the interaction with the users, the design team of Fair Guide chose from the early beginning a conservative design. Load times which could be extremely minimized successfully in the last relaunch, play also a very important part for Fair Guide users. But the most significant criteria is – without a doubt – the high-quality and up-to-date content of FAIR Guide.

Fairguide is an interactive tool that will help you to discover which fairs fit into your marketing plan. Each target market needs its own market entry strategy. Therefore choose queries in Fair Guide listed by country or trade class.

The main objective of FAIRGUIDE is to promote and match exhibitors with their customers.

To target potential visitors after exhibiting at a trade show place an advertisement in the FAIRGuide!

Construct Data's FAIRGuide is a new, innovative medium which consists of two components:

• Trade fairs directory
• Business-to-Business-Directory with fair exhibitors

Check results in FAIR GUIDE to get an overview which fairs maximize your marketing mix.

The Fairguide has a powerful search capability that can quickly locate target companies, organizers or fairs and trade shows by using flexible search criteria.

Begin your search by looking for trade shows that fit your product or service. You can find these out by looking in Fairguide. Search by

• country,
• name or title,
• city,
• date and
• trade class